President Akufo-Addo launches “Destination Ghana” to promote Ghana’s tourism sector

President Nana Addo Dankwa Akufo-Addo has launched one of the government’s flagship projects in the tourism sector, dubbed “Destination Ghana”, in London, United Kingdom.

The “Destination Ghana” London event is the first in a series of activities of the “Destination Ghana” project, which has, at its core, the objective of inviting and welcoming the rest of the world to visit Ghana.

Building on the successes of the Year of Return, and with the slow but steady recovery being witnessed in the tourism sector, after the outbreak of the COVID-19 pandemic, President Akufo-Addo noted that interest in nature-based adventure and leisure tourism has grown, offering new opportunities to visitors.

“Ghana has an abundance of these offerings, and that is what we are here to present to the world, using our historical connection with the United Kingdom as a launchpad,” the President said.

He was of the belief that the tourism industry offers a great avenue to deepen Ghana-Britain relations for the mutual benefit of the two countries, adding that “we can turn the tourism and hospitality industry into a major tool for the positive transformation of the Ghanaian economy, and into a win-win situation for investors”.

According to President Akufo-Addo, “Ghana is not only gifted with a rich culture, but is also the best place for doing business in West Africa, as well as the safest and most stable country in the Region.”

According to him, the country was run with a governance system that rests on the separation of powers, with an independent Judiciary promoting accountability in public life, and that respects the rule of law, human rights and the principles of democratic accountability.

The development, he said, had seen the country being the largest recipient of the largest foreign direct investments in West Africa for several years.

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The “Destination Ghana” project is expected to attract one million tourists annually from Britain and Europe by the year 2024.