Ghanaian digital media company, Pen it Multimedia, has launched its digital television (TV) channel in a grand style at a short ceremony in Accra.
Known as the Pen it TV, the station will transmit purely Ghanaian content including food and drinks, clothing, health-related issues, and tourism to its viewers.
It will also bring to its viewers interesting interviews with seasoned entrepreneurs, startup businesses, celebrities, among others.
Pen it TV will be transmitting on YouTube, with information updated on the company’s social media platforms.
Initiative
Speaking on the essence of the initiative, the Managing Director of Pen it TV, Nana Ama Ghanaba, said the idea is to sell Ghanaian content including its personalities within and outside the country.
That, she said, would go a long way to expedite the country’s growth and development.
“Looking at the number of startups being established in the country by the day, we will use our platforms to tell their stories and advertise their products and services. We believe this move would enhance their reputation and draw them closer to their customers,” she added.
She, therefore, thanked Ghanaians within and outside the country for supporting the company since its inception two years ago.
Going forward, Nana Ama said the company was prepared for more collaborations from other institutions.
Customers opinions
To check how customers of the company felt about the new move, Pen it Multimedia spoke to some of them.
One of the company’s ardent followers residing in Hannover in Germany, Jana Schadenberg, said she loved everything Ghanaian and was excited about the initiative.
“I love the whole idea of Pen it TV. This platform will give me, my family, and friends the opportunity to watch from abroad everything this great country has to offer.
“I call on all Ghanaians, the entire African continent, and other nationalities to support the initiative. Do follow Pen it TV by subscribing to their YouTube channel,” she said.
In an interview with the CEO of Kuks Kouture GH, a fashion company in Ghana, Mrs. Kukua Awortwe, she said she was excited that such an initiative had been introduced.
-
Kukua Awortwe
“As a manager of a fashion company that sews and sells traditional Ghanaian apparel, I am glad that such an initiative has been birthed to help broadcast my handicrafts to the masses. This enterprise will help small businesses to reach their potential customers easily.
“If you look at the world today, almost everything is done digitally. Just with a click of a button and the entire world catches a glimpse of what you’re doing. And if we can have a platform that would help us to sell our craft through the digital space and at a reasonable cost, then why not try them?” she asked.
Watch the launch videos here:
